Candywriter is a leading mobile game studio located in Miami, Florida and part of the Stillfront Group. We have been developing niche gaming experiences for our players since the company's founding in 2006. Our collaborative team of developers, designers, and storytellers pushes the boundaries of interactive entertainment by creating games that are as fun as they are impactful.

Over 100 million players in our popular life simulation game BitLife experience the thrilling journey from birth to death, making choices that shape their character’s destiny. Players simulate a character’s entire life, making decisions that range from the mundane to the extraordinary. From choosing schools and careers to navigating relationships and unexpected life events, every choice impacts the character’s happiness, health, and success. With its blend of humor, drama, and realism, BitLife offers an unparalleled life simulation experience that has captivated a global audience.

As a Senior Product Marketing Manager, you will execute and optimize our product marketing strategies and marketing activations for our flagship mobile game, BitLife. It represents an exceptional opportunity with millions of engaged followers across Instagram and TikTok, strong user spending metrics, and untapped potential for IP partnerships, brand integrations, and celebrity collaborations. The game's massive audience and cultural relevance make it an exciting space for creative marketing initiatives. To boost the performance of our game to the next level, you will focus on implementing user acquisition initiatives and retention campaigns through both traditional and innovative channels.

YOUR TASKS

Product Market Fit:

• Define target audiences through data analytics, user research, and community feedback
  
• Implement user-centric strategies across product and marketing initiatives
  
• Conduct market research and competitive analysis to identify growth opportunities
  
• Develop product positioning and brand narratives
  
• Support product development through testing and validation phases

Go-To-Market Strategy:

• Design comprehensive marketing strategies integrating product and UA elements
  
• Craft and execute go-to-market plans focusing on organic growth through marketing activations
• Establish marketing budgets and success metrics for activation campaigns

Marketing Activations:

• Drive user acquisition and retention through diverse marketing channels
  
• Create and manage organic growth initiatives including events, influencer partnerships, community programs, and referral systems
  
• Develop and execute collaboration strategies with influencers, IPs, brands
  
• Lead PR, social media, partnerships, and innovative marketing channels
• Coordinate cross-functional initiatives with product, paid UA marketing, data, and creative teams

Product Performance:

• Optimize user acquisition funnel in collaboration with UA, ASO, and creative teams
  
• Manage promotional content and events in app stores
  
• Secure featuring opportunities and seasonal promotions
  
• Coordinate creative assets across all marketing channels including UA, influencer campaigns, PR, and traditional media
  
• Drive CRM strategy and execution to enhance player engagement, retention, and monetization through targeted lifecycle marketing campaigns
  

YOUR BACKSTORY

• Proven track record in product marketing and marketing activations
• Several years of professional experience in gaming/entertainment industry, a passion for gaming across all genres
• A completed Bachelor's degree or MBA in marketing or related field
• Strong analytical skills and deep understanding of mobile gaming metrics
• Outstanding leadership abilities and cross-functional collaboration

SOUNDS GREAT? MORE REASONS TO JOIN US

• Hybrid work model: Join us at our modern office in Miami, Florida or work remotely
• Competitive salary and comprehensive benefits package
• Flexible working hours and a supportive, collaborative work environment
• Opportunity to work with a talented team of professionals and make a significant impact on a globally recognized product