Our marketing campaigns attract new players to our games by using the latest technologies and collaborating with major companies in the industry. We are passionate about working as an interface between creativity, data and technology and our campaigns reach millions of people worldwide. Our close collaboration with experts around the world, flat hierarchies, and use of the latest technologies like AI is what we are proud of.

YOUR MISSION

• Work closely with the EVP North America and North American studios to build a world-class user acquisition department and leverage economies of scale

• Manage, develop and grow a high-performing team of user acquisition professionals

• Set the marketing budget with the EVP North America, CFO North America and North American Studio Heads

• Plan and manage online marketing campaigns to acquire new players worldwide

• Monitor and optimize user acquisition campaigns (CPM, CPC, CPA/CPI, ROAS) according to profitability goals and analyze the related KPIs

• Work closely with other departments, such as product development, data analytics, and customer support, to ensure a seamless user experience and optimize user acquisition efforts

• Work with the VP Marketing EMEA to assess and develop the group's user acquisition strategy and how best to allocate user acquisition talent and insights across the group

• Manage relationships with agencies and different advertising media partners, such as Facebook, Google, video networks and affiliates

• Automate together with the teams to the highest degree possible in the market

• Reporting line to the EVP North America

YOUR BACKSTORY

• 8+ of experience leading and running performance marketing strategies, bonus for experience on successful mobile titles (sustained top 100 grossing or better)

• 5+ years experience in free-to-play games

• Hands on experience bringing new mobile games to market

• Strong understanding of the customer development lifecycle from acquisition to retention and reactivation, including lifetime value (LTV) measurement and optimization to customer quality

• Deep understanding of the online gaming industry, including the latest trends, player behavior and monetization models

• Ability to work with senior executives but at the same time be hands-on on an operational level

• Strong leadership and team management skills

• Excellent communication and interpersonal skills to collaborate with cross-functional teams and build relationships with partners

• Strong strategic thinking and problem-solving skills to identify opportunities and challenges and develop effective marketing strategies to achieve business goals

• Excellent work ethic and ability to manage multiple projects in a results-oriented manner

ADDITIONAL INFORMATION

• Location: Full remote work from the US or Canada

• Target compensation: $150,000 to $225,000 per year. Actual salary is based on location and may vary depending on job-related knowledge, skills and experience